F
E A T U R E A R T I C L E:
Focus Your Light ©
2002 Elena Fawkner
Remember when you were a kid
how you could make paper catch fire by focusing the sun's rays
with a magnifying glass?
You'd look over your shoulder
at the sun, get the angle of the rays just right, and move the
magnifying glass until you could see a small circle of bright
light on the piece of paper in front of you. Gradually, that
circle began to turn brown and the paper began to smoulder until
its edges began to curl under as the flame took hold.
How did that humble magnifying
glass start something as powerful and elemental as a fire? The
answer, of course, is concentration. Concentration of the sun's
rays into a tiny, intense circle of heat. In a word,
FOCUS.
We work the same way. If we
truly focus our energy, concentration and creativity, we bring
an intensity to the task that we just can't generate if these
things are scattered amongst several projects at once.
Now, to simply say to you,
"focus your energy and you will achieve greater
results" is all very well. It's quite another matter
entirely to be able to do it, especially when there are umpteen
different priorities constantly tugging away at you, each
demanding at least some of your attention and NOW.
To bring focus to your various
activities, you need to break the cycle of allowing yourself to
be distracted from the task at hand.
Identify Priority Tasks
To start with, you should allocate your time proportionately to
all of the various tasks you need to do. Notice I said NEED to
do. The first step is to decide what truly needs to be done and
what doesn't. If you categorize a task as something that needs
to be done, ask yourself why it is necessary. Another way of
asking the same question is to ask yourself, "what will
happen if I don't do this today?". If the ultimate
consequence is that nothing will happen, why do it?
If you find yourself
reluctantly concluding, well, I don't NEED to do this, I WANT
to, then put it into the "need to do" category. Doing
things for yourself, for your own enjoyment or satisfaction,
should be a priority. Focus is not only about doing the things
you should do, it is doing the things you want to do as well. By
including in your need to do list things that are for your own
personal pleasure and enjoyment, you replenish yourself and this
in turn allows you to bring even greater focus, awareness and
creativity to your other activities. So, give yourself
permission to enjoy yourself.
Allocate Time to Priority
Tasks Now that you have identified your 'need to do'
activities, decide when you are going to do them and estimate
how long you think they will take. Then add 40%. One of the
immutable laws of the universe is that everything takes longer
than you think it will. Save yourself the stress of running to
keep up with the clock.
When thinking about when you
will do a specific task, work with your body. Are you a morning
person, a night-owl, a late-afternoon person or something else
entirely? Whichever you are, schedule for that time your most
intellectually demanding tasks. If you're a morning person, for
example, and one of your 'need to do' activities is to write a
sales page for your website, allocate this task to your prime
time. Then allocate your less intellectually demanding
activities, such as reading and responding to email, to your
off-peak time.
Similarly, don't schedule your
personal time for your prime time. Again, if you're a morning
person, schedule your hour lying out in the sun for
mid-afternoon, your 'off-peak' time.
By making strategic use of your
time in this way you will be making the most efficient use of
your prime time while STILL being able to do the things that YOU
enjoy, and on a daily basis!
Compare this approach with a
fragmented one. You're a morning person. You need to write a
sales page for your web site. You also need to read and respond
to email today and you also want to schedule time, just an hour
or so, to get some sun.
It's morning but, instead of
starting your sales page, you decide to read and respond to your
email first, to kind of ease into the day. That's a breeze
because reading and responding to email is not an intellectually
demanding task and you're at your peak anyway. You finish
reading and responding to your mail two hours later.
Now you think about writing
your sales page. But you've used your peak concentration time on
email and you've lost that sharp edge you always have first
thing in the morning. That makes writing sales copy, an already
intellectually demanding task, even more difficult. You really
don't feel like it right now. So you put it off. You look for
something easier to do.
Maybe you could take that hour
off now and use the time while you're lying out in the sun to
get your head together. But no, you can't relax if you know you
have work uncompleted. So you decide to force yourself to make a
start on your sales copy. You write your copy but it just
doesn't flow. It feels stilted and contrived.
You begin to get frustrated and
annoyed with yourself. If only I'd got it over and done with
first thing I'd be dealing with my email right now looking
forward to lying out in the sun for a while later on, you think.
That's what I should be doing! So, you get annoyed with
yourself, and become generally irritable. Which, of course, just
blocks the creative flow even more. Lunchtime rolls around and
you feel like you've wasted half a day.
What a waste of energy,
concentration and creativity! What a lack of FOCUS. Just look at
the energy you've wasted feeling annoyed and irritable with
yourself. Just think what you could have accomplished if you'd
put that energy to good use and focused!
Save yourself the angst.
Identify priority tasks, strategically allocate times of the day
to each task depending on how intellectually demanding they are,
and exercise personal DISCIPLINE to do the right thing right and
at the right time.
Concentrate on One Thing at
a Time When you're doing the right thing at the right
time, dedicate yourself to that one thing and nothing else.
Don't let your mind wander to what else you could be doing. You
don't need to worry about that because "what else" has
been allocated its own time and that time will come.
Remember, the whole point of
focusing is to make maximum use of your time, energy,
concentration and creativity. If you can do this, you will give
yourself the gift of more time for yourself and your family. So
remember to turn it off too. Give 100% of yourself to the task
at hand during the time allocated to that task and then let it
go.
Take care of business but
always remember, life is for living!
Elena Fawkner is editor of A
Home-Based Business Online ... practical business ideas,
opportunities and solutions for the work-from-home entrepreneur.
http://www.ahbbo.com
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